The Maryland Historical Society is Maryland's premier museum for artifacts about the history of the state. For this project, I was responsible for researching and designing the new identity, preparing the identity manual, website, and brand collateral. I digitally printed the MDHS Identity Manual with an Epson WF-7510 printer on White Neenah Exact, Vellum Bristol Cover Stock, and perfect hand-bound. I purchased the collector's box at Michaels Arts & Crafts, then custom stained and laser-engraved it.
The new logo I designed drew inspiration from the historical importance of both Locust and Fells Point. These two ports were instrumental in establishing the diverse culture found in Baltimore and Maryland due to Baltimore being second only to Ellis Island for immigrants looking to start new lives.
The logo takes a banner's shape, using simplified forms based on the famous ports' satellite images. The star in the flag uses the figure of Fort McHenry. The seven stars located underneath the typographic treatment represents Maryland being the seventh colony to join the Union.
The identity manual is a 48-page handmade perfect-bound book. The identity manual details the rules for how to use the logos for maximum consistency correctly.
Inside the identity manual, I have also provided examples of the logos in social media accounts, stationery, and brand collateral.
Website & Collateral
When I designed the website, I aimed to simplify the amount of information the current website offered to site visitors. I wanted to also focus on placing a higher emphasis on their articles and exhibitions.
The collateral I designed using the rules outlined previously in the identity manual includes business cards, envelopes, letterheads, lamp banners, and exhibition advertisements.